Research

We believe that the Generation X and Baby Boomer generations have enjoyed extraordinary privileges from free education to multiple support networks that facilitated upward, social mobility. Many have also benefited from job security, escalating property prices and increased concentration of wealth.

The generations that follow may not be so fortunate.

Working with Oxford University, we hope to understand and compare the opportunities that all post-Second World War generations have had at key stages in their life. This first research project is to be completed by March 2021.

Based on this research, in early 2021 we aim to raise significant funding to carry out an extensive intergenerational attitudes survey, focused on understanding what younger generations perceive as the key challenges that they face in the future. With this insight, we will seek to find practical solutions to transfer opportunities across generations.